People spend 60% of their time viewing images compared to 20% reading property descriptions. Listings with more than 20 quality images receive more engagement. Based on an eye-tracking study done at Old Dominion University, 95% of viewers decide within 2 seconds after viewing the first image whether they will stay on the listing or move on. Two seconds! If they stay, they'll spend up to 20 seconds on the first image. The optimal number of images per listing is 22-27. Listings with 28 or more images take longer to sell. Professional photos reduce Days on Market (DOM) and increase sales price by $3,000 to $11,000 for $200k-$1M homes.